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Riders Discount Triumph Is Pleased To Announce Partnership With Utopia Eyewear

NEWS June 26, 2013

Riders Discount Triumph Is Pleased To Announce Partnership With Utopia Eyewear

Photo by Brian J Nelson

Courtesy of Riders Discount Triumph

(June 26, 2013) - Riders Discount Triumphis pleased to announce that they have entered into a new partnership with Utopia Eyewear for the remainder of the 2013 AMA Pro Road Racing season. The brand is set to be the official provider of eyewear for Joey Pascarella and the rest of the Riders Discount crew - starting with the Buckeye SuperBike Weekend at the Mid-Ohio Sports Car Course in few weeks time.

Bobby Ali of Utopia had this to say about the partnership, “We’re very pleased to be able to announce our sponsorship of Joey Pascarella and the Riders Discount Triumph team. At Utopia, we always follow those individuals that chase their dreams and do it with style, and Joey is a great example of this. For this reason we could not be more pleased with having him as our brand ambassador in AMA road racing.”

“It’s very cool to be working with Utopia this year,” said Joey Pascarella. “I always enjoy working with new people, and Utopia has a great lineup. I’ll definitely enjoy wearing their sunglasses whether it’s a race weekend or not.”

Team Manager Bree Poland added, “Joey and the team are pumped about our new deal with Utopia. I have been lucky enough to work with them in the past and they are truly a stand up company. We can’t wait to rock their shades on the grid and wear their goggles while training on the motocross tracks.”

About is an online retailer of quality powersports gear, apparel and accessories. A company founded by racers, ships equipment for every riding style to customers worldwide, backed by knowledgeable sales team and excellent customer service.

About Utopia:
Utopia is a Southern California lifestyle brand that represents the creative soul of youth culture. We come from a surf and moto heritage yet lead a lifestyle that encompasses all that is surf, moto, skate, snow, art, music, fashion and pop culture. This unique perspective is expressed in our premium quality sunglasses, goggles, apparel and accessories. For more information, please visit

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