AMA Pro Racing's Live Streaming and Social Media Initiatives Enhanced Fan Experience and Delivered Significant Gains in 2013
NEWS October 24, 2013
Photo by Brian J Nelson
DAYTONA BEACH, Fla. (October 24, 2013) - Heading into the 2013 season, AMA Pro Racing made a concerted effort to bolster the social media and live streaming offerings covering GEICO Motorcycle AMA Pro Road Racing and AMA Pro Flat Track presented by J&P Cycles events in order to provide new and innovative methods for fans to follow the company's two cornerstone national motorcycle racing series. Thanks to a number of successful initiatives, significant gains have been made and the company is looking to expand their internet-based outreach in 2014.
Beginning with the season opening DAYTONA 200 and DAYTONA Flat Track races, AMA Pro Racing expanded their online coverage of the events on AMA Pro Live, the live streaming website developed in 2012. Over the course of the 2013 season, 166,854 unique visitors live streamed a total of 45,150 viewer hours via AMA Pro Live.
Located at http://www.amaprolive.com/, AMA Pro Live enables fans to stream live video from the events on any computer, smart phone or tablet. The website offers live timing & scoring data, play-by-play commentary via Twitter and viewpoints from a variety of cameras. In 2012, AMA Pro Live was conceptualized and developed to offer GEICO Motorcycle AMA Pro Road Racing fans a behind-the-scenes experience. Since being rolled out to AMA Pro Flat Track presented by J&P Cycles for the 2013 season, the dirt track community has rallied behind the concept and AMA Pro Flat Track fans accounted for over two-thirds of the viewership this season.
Also new this year, an International Pay-Per-View channel was added to AMA Pro Live, allowing GEICO Motorcycle AMA Pro Road Racing fans outside of North America to live stream fully produced race broadcasts.
Online DVR and AMA Pro Video
Following the kickoff event, AMA Pro Racing launched the AMA Pro Live Online DVR, giving fans access to flag-to-flag, high definition race broadcasts from the 2012 and 2013 seasons. The Online DVR has received overwhelming support from the fanbase, with nearly 100,000 unique visitors accessing the service in 2013, spending an average of one hour on the site during each visit.
From the mid-April debut of the Online DVR to date, there have been 350,274 full race broadcasts viewed using the service. The Online DVR for GEICO Motorcycle AMA Pro Road Racing can be accessed at http://www.amaprolive.com/rr/dvr/ while the AMA Pro Flat Track presented by J&P Cycles Online DVR is available at http://www.amaprolive.com/ft/dvr/.
The AMA Pro Video duo of Cristy Lee and Chris Killen produced 81 videos from GEICO Motorcycle AMA Pro Road Racing events in 2013, interviewing the stars of the sport, producing captivating on-board laps using GoPro Hero3s and capturing some of the best behind-the-scenes moments for fans to view all year long.
AMA Pro Racing's official YouTube channel (http://www.youtube.com/AMAProVids/) hosts all of the Online DVR race broadcasts and AMA Pro Video content. So far in 2013, the channel has seen a 578% increase in subscribers. Fans are invited to subscribe to the channel in order to keep up with the latest videos at http://bit.ly/1dmSvMe.
Since January, there have been over 1 million YouTube video plays on the channel, accounting for a total of 5 million minutes watched by fans across the globe, a number that is equivalent to 11 years of viewer time.
Social media outlets are fast becoming the central pipeline for how people get their information, and AMA Pro Racing has invested heavily in providing exposure for the sport via the social media giants Facebook, Twitter, Instagram and Pinterest.
In just under a year, GEICO Motorcycle AMA Pro Road Racing's Facebook page has seen an 88% increase in likes and AMA Pro Flat Track presented by J&P Cycles has increased its Facebook fan base by 147%. On Twitter, @AMAProSBK has increased its followers by 61% while @AMAProFlatTrack saw a 55% increase.
To follow GEICO Motorcycle AMA Pro Road Racing and AMA Pro Flat Track presented by J&P Cycles on social media, please use the following links:
GEICO Motorcycle AMA Pro Road Racing:
• Facebook - http://www.facebook.com/AMAProRoadRacing
• Twitter - http://twitter.com/AMAProSBK
• Instagram - http://instagram.com/AMAProSBK
• Pinterest - http://www.pinterest.com/AMAProSBK/
• YouTube - http://bit.ly/1dmSvMe
AMA Pro Flat Track presented by J&P Cycles:
• Facebook - http://www.facebook.com/AMAProFlatTrackSeries
• Twitter - http://twitter.com/AMAProFlatTrack
• Instagram - http://instagram.com/AMAProFlatTrack
• Pinterest - http://www.pinterest.com/AMAProFlatTrack/
• YouTube - http://bit.ly/1dmSvMe
About GEICO Motorcycle AMA Pro Road Racing:
GEICO Motorcycle AMA Pro Road Racing is the premier motorcycle road racing series in North America and is universally regarded as one of the most competitive road racing organizations in the world. The 2013 schedule consists of nine rounds of competition on the country's finest road courses. The Series is comprised of four production-based classes: AMA Pro National Guard SuperBike, AMA Pro GoPro Daytona SportBike, AMA Pro Motorcycle-Superstore.com SuperSport and the AMA Pro Vance & Hines Harley-Davidson Series. Learn more about GEICO Motorcycle AMA Pro Road Racing at www.amaproracing.com/rr/.
About AMA Pro Flat Track presented by J&P Cycles:
AMA Pro Flat Track presented by J&P Cycles is a national motorcycle racing series in North America. Sanctioned by AMA Pro Racing, the Series is one of the oldest forms of motorcycle racing and is highly regarded as the most competitive form of dirt track racing in the world. The 2013 schedule consists of rounds on the country's finest dirt track courses. For more information on AMA Pro Flat Track presented by J&P Cycles, please visit www.amaproracing.com/ft.
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